Welcome to The Serin Center.

Dr. Amy SerinAbout Dr. Amy Serin

Dr. Serin conducts psychological and neuropsychological evaluations for ages 4 through adult for ADHD, learning disabilities, IQ, traumatic brain injury, anxiety, depression, autism spectrum disorders and giftedness. She also uses a team approach, working  together with schools and consulting with medical professionals to help facilitate the most effective treatments for her patients.  Dr. Serin  applies her personal and scientific understanding of the challenges of parents face when dealing with giftedness, ADHD, autism, mood disorders and other special needs.  Because she cares deeply about her patients’ successes, she also works with parents on structured parenting plans that can minimize tantrums and other problematic behaviors while increasing positive behaviors.

Dr. Serin takes a strength-based, results-oriented approach to her psychotherapy for children, adolescents and adults. She uses cognitive-behavioral approaches because research shows they work for many conditions, including Dr. Serin’s areas of expertise: anxiety, depression, parenting, and women's issues.

Dr. Serin’s approach is both scientific and holistic, and stems from a broad educational background. She graduated from Arizona State University, where she was Valedictorian (Moeur Award) and holds a PhD in Clinical Psychology with a specialty in Pediatric Neuropsychology from The Fielding Institute in Santa Barbara, California. Dr. Serin completed her training at Phoenix Children’s Hospital and several private practices before opening a practice to serve Phoenix and the West Valley. She is a wife, mother and member of the Arizona Psychological Association, the National Academy of Neuropsychology, Arizona Children’s Services Network and the Brain Injury Association of Arizona.

Dr. Mark Ruggiero, MD, FAAPAbout Dr. Mark Ruggiero, MD, FAAP

Dr. Ruggiero is a pediatrician board certified in the subspecialty of Developmental and Behavioral Pediatrics. He specializes in the evaluation and treatment of children, teens, and young adults and their families with a wide spectrum of neurodevelopmentally based health and wellness challenges including motor disabilities, Autism Spectrum, ADHD, Learning and Mood Disorders. His holistic approach to neurodevelopmental and behavioral medicine include a detailed genetic, medical, developmental and environmental history, health systems and lifestyle review such as nutrition, sleep, exercise and allergies. This information is integrated with a detailed physical and neurological exam, and if indicated, laboratory testing is performed. Appropriate diagnoses and recommendations for interventions that include various therapies, medication, school based accommodations, wellness based lifestyle changes, and when indicated, further psychological testing and subspecialty medical referrals.

Dr Ruggiero's years of experience as a general pediatrician prior to his completing his developmental pediatrics fellowship has provided him a more broad view and experiential base in the interrelationship of nature and nurture in the expression of wellness and challenges in all of us. Dr Ruggiero graduated from medical school at the University of Florida School of Medicine, and completed his residency in general pediatrics at Children's Hospital Oakland. Following subspecialty training at the University of North Carolina he was appointed assistant professor of Developmental Pediatrics at Doernbecher Children's Hospital in Portland, Oregon, serving as director of a multidisciplinary neurodevelopment clinic and resident training director. This experience was the basis of his appreciation and commitment to an interdisciplinary approach to neurodevelopmental and behavioral evaluations and interventions.

Dr. Ruggiero has been practicing at the Melmed Center since 2001 and is now at The Serin Center to continue to serve Arizona families and integrate care with neuropsychologists and psychologists for comprehensive treatment that works for each patient. Dr. Ruggiero very much enjoys the Arizona lifestyle. He is an avid hiker, water skier, snow skier, and tennis player, and spends much of his free time traveling to see family and many other destinations.

Dr. Christopher SimpsonAbout Dr. Christopher Simpson

Dr. Simpson is a licensed clinical psychologist and neuropsychologist working at The Serin Center in Peoria, Arizona where he aids children, adolescents, and adults with a range of symptoms stemming from several diagnoses including depression, anxiety, bereavement, ADHD, and ODD.

Dr. Simpson graduated from Argosy University in October 2012 where he received his Doctorate in Clinical Psychology from The Arizona School of Professional Psychology. He completed his internship at Holcomb Behavioral Health in Exton, Pennsylvania with rotations in child and family based therapy, drug and alcohol intervention, and forensic psychology. Dr. Simpson supplemented his training with a two-year postdoctoral residency at the Serin Center that included an emphasis in neuropsychology. He has worked as a therapist in organizations such as Nana's Children, New Hope Psychological Services, and the Avondale Elementary School District. Additionally, he has worked at several private practices in the valley performing neuropsychological testing in adult and child populations.

Dr. Simpson is a member of several professional organizations including the Arizona Neuropsychological Society, Arizona Psychological Association, Children's Services Network of Arizona and the American Psychological Association. Dr. Simpson believes in a comprehensive approach to behavior health which includes assessment and therapy. He employs techniques from Play Therapy, Cognitive Behavioral Therapy, and EMDR in his psychological treatment of children and adults. Dr. Simpson values family and lives in the East Valley with his wife where they enjoy the outdoors and training together for events such as triathlons.


About Dr. Meena Choi

Dr. Meena ChoiDr. Meena Choi is a licensed Clinical Psychologist specializing in assessment and treatment of children and families who deal with a variety of difficulties including depression, anxiety, behavioral issues, attentional problems, autism spectrum symptoms, school difficulties, loss, and trauma. Dr. Choi utilizes cognitive-behavioral techniques, play therapy, and parent training to assist her clients in reaching their goals and improving their lives.

Dr. Choi graduated from Arizona State University with dual degrees in Psychology and Child and Family Studies. She obtained both her M.A. and Ph.D. in Clinical Psychology (with a focus on children) from the State University of New York at Albany. During her pre-doctoral internship at the University of New Mexico Health Sciences Center, she adopted a multidisciplinary and systems approach to the treatment of children and their families. She believes that collaboration with the family and others who work with children assists greatly to effectively help the child succeed. When working with children, Dr. Choi consults closely with parents, as they are invaluable sources of information and partners for intervention.

Dr. Choi is a member of the Arizona Psychological Association, Arizona Association of Play Therapy, and the Arizona Children's Services Network. In her spare time, Dr. Choi enjoys the outdoors and spending time with her husband, two daughters and two dogs.



About Jamie Dana

Jamie Dana graduated from Arizona State University’s Master’s of Counseling program in 2005, and has since worked with adolescents and adults in individual and family counseling. As a Licensed Accredited Counselor (LAC), Jamie provides a confidential, non-judgmental environment for people to share their struggles and master skills that can improve their lives, their relationships and their overall happiness.

Jamie’s specialties include anxiety, depression, communication problems, social skills difficulties and organizational and behavioral issues. Jamie also provides treatment for ADHD, organizational challenges and behavioral issues. She uses a cognitive-behavioral, solution-focused approach to counseling, which studies show to be successful with many problems.

Jamie is compassionate, insightful and supportive. Clients can expect Jamie to challenge them when needed and be their strongest cheerleader as they grow and progress.

About Jennifer Montgomery

Jennifer Montgomery specializes in Autism Spectrum Disorders, mood disorders, and ADHD in children and adolescents. She provides individual and group counseling to children, adolescents and adults, and also offers in-home consultations to families who need support with behavioral issues, ADHD, and organizational structure.

Jennifer has extensive experience and knowledge in working with children and adolescents in the education system. For the past ten years, she has provided individual and group counseling to students with emotional disabilities, ranging from bipolar disorders to anxiety. She uses a strengths-based and cognitive behavioral approach when providing counseling services to the individuals and families that she serves. She also is trained in EMDR therapy which can be used to treat a multitude of presenting issues, including trauma, anxiety, depression, and phobias. Jennifer strongly believes in one of the founding principles of social work, which involves starting where the client is. She strives to make each client feel comfortable and supported as they work through their personal challenges and goals.

Jennifer graduated from the University of Southern California in 2002 with a Master's Degree in Social Work. Her concentration was in Families and Children, with a sub-concentration in School Social Work. She is a member of the National Association of Social Workers and Children's Services Network. She became a Licensed Clinical Social Worker (LCSW) in 2005, after moving to Phoenix from the Los Angeles area with her husband. Jennifer enjoys spending time with her husband, two children, and her dogs.

Kim Van RoekelAbout Kim Van Roekel

Kim Van Roekel graduated Summa Cum Laude from Arizona State University with her degree in Education and obtained a dual certification in Elementary Education K-8 and Special Education K-12. She also earned certificates in Learning Disabilities, Emotional Disabilities, and Mild Mental Retardation. Kim is passionate about working with children struggling with a learning difference and helping them reach their potential.

Kim develops and implements individualized reading intervention programs for students according to their strengths and needs. She utilizes the most current, research-based reading programs and a multi-sensory approach to build reading fluency and comprehension skills. She also strives to rebuild a student's esteem that may have been adversely affected by a reading difference. Kim works with families and schools to provide dyslexic students the educational accommodations they require, and she equips older students with the skills to be their own advocate.

Kim is excited to fuel her passion for helping others at the Serin Center. Kim is a wife and mother of three children. In her free time, she and her family enjoy spending time together while cooking, volunteering with local organizations, and spending time outdoors.

About Morgan Silverman, MA, LPCMorgan Rapp

Morgan Rapp specializes in couples & relationship issues, peak performance enhancement, anxiety & situational stress, PTSD/trauma, low self-esteem, and eating/body image challenges. As a Licensed Associate Counselor (LAC), Morgan provides a safe space of warmth and compassion to foster healing and transformation. Morgan collaboratively works with her clients to help them overcome fears, mental blocks, and other emotional barriers.

Morgan has received extensive training in Eye Movement Desensitization Reprocessing Therapy (EMDR), a powerful therapeutic approach that allows clients to free themselves from limiting beliefs and overcome difficult memories from the past. The results of EMDR are fast and permanent. Morgan is also trained in Emotionally Focused Couples Therapy (EFT), one of the most effective treatments for distressed couples. EFT is a short-term treatment approach and clinical research confirms a 75% success rate, with 93% of couples reporting improvement in therapy.

Morgan has a double Masters in Counseling and Human Resources with a specialty in Substance Abuse Counseling from Ottawa University. Morgan is passionate about her work and is committed to providing the highest quality of care to each of her clients. She enjoys traveling, hiking, volunteering and spending quality time with family and friends. Morgan grew up in Northern California and spent many years living in New York City before moving to the Phoenix area in 2010.


Lori ShirkAbout Lori Shirk

Lori Shirk graduated Magna Cum Laude from ASU, earning a Bachelor's Degree in Psychology. Lori is currently pursuing her Doctorate in Clinical Psychology from the Arizona School of Professional Psychology at Argosy University. She was awarded a Developmental Disabilities Specialist Certification from Glendale Community College.

Lori's specialties include behavior modification, executive functioning training and Cogmed coaching. Lori has worked in the field of developmental disabilities, applying behavior modification techniques since June 1999. She has worked with hundreds of children, adolescents, and adults with a variety of disabilities. Lori's clinical rotations have included roles as a clinician for trauma victims and students with extreme emotional disabilities.

She loves that her work allows her to assist clients and their families in their home environments. In her spare time, Lori loves volunteering at local organizations and spending time with her loved ones.

For an appointment contact us at (623) 824-5051